How SMB Law Firm Is Building Its Client Base on Twitter and LinkedIn

  • November 7, 2023

While much of the internet has been lamenting the slow demise of X (formerly Twitter) since Elon Musk’s takeover, some businesses are still thriving on the platform.

That’s the case with SMB Law, a boutique law firm focused on small businesses founded by Eric Pacifici, Kevin Henderson, and Sam Rosati in 2022.

“We’ve seen overall engagement drop on Twitter, but the quality of engagement and leads, not necessarily,” Henderson told Insider.

The firm said its business is skyrocketing — it’s helped buy and sell small businesses in deals valued at $857 million since its inception, with $783 million in 2023 alone, and worked with a total of 271 clients.

The initiative to start SMB Law came from Pacifici. He had created an account on X in 2021 (when it was still Twitter). At the time, he was working in Big Law and was looking to purchase a small business himself.

“There’s a really robust small-business community on Twitter called SMB Twitter, or SMB X,” Pacifici told Insider. “Nobody’s trying to build Uber, they’re trying to buy HVAC companies, tree-trimming businesses, commercial-cleaning businesses.”

Pacifici began networking and discussing small-business law under the anonymous handle @SMB_attorney, and his account quickly gained a following (it now has 95,000 followers).

The more he shared about law and his life, the more he established himself as a reputable voice in the small-business community on the platform, and began receiving dozens of requests from people to help with deals. He decided it was worth going out on his own.

He recruited fellow attorney and friend Henderson, and Rosati, who they met on social media. The three quit their jobs and founded SMB in July 2022.

“We felt like we were jumping off of a proverbial cliff in making this decision,” Pacifici said. “About a week

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Funding to support growth plans at tech firm

  • June 10, 2023
Mattias and Robin Kaneteg
Mattias and Robin Kaneteg

A BGF-backed, lead generation technology company headquartered in Manchester has secured funding from alternative finance provider ThinCats as it plans further expansion in the UK and Nordic markets.

Founded in 2017 by Robin and Mattias Kaneteg, Firstborn Group connects consumers and providers with financial service products. Mattias Kaneteg is also the founder of web hosting business, Miss Group, which received more than £19m from BGF, before its successful exit in 2020.

Firstborn Group, then known as ROI Media, has been backed by BGF since 2020, growing rapidly in that time through a buy and build strategy to acquire several brands and the development of a sophisticated database of more than 500,000 customers through which Firstborn Group can market products directly.

The funding will help the business leverage its extensive database, allowing Firstborn Group to target customers directly via SMS and email, offering a range of financial services.

The business will also look to continue its buy and build strategy following the integrations of four acquisitions since 2020; Raketech a consumer finance platform, Firstborn Capital, Effective Marketing and Uni Finance.

Dave Parr and Michelle Heptinstall led the deal team from ThinCats and Dave Furlong at Cowgills advised the business. Squire Patton Boggs provided legal support on the transaction.

A spokesperson for Firstborn Group said: “We have already experienced outstanding growth as our customers have seen success in generating quality leads from working with us. With the investment from ThinCats and the backing from our partners at BGF, we will continue to invest in our product development and improve the service we offer to our customers as we continue our growth across Europe.

Dave Parr, director for business development at ThinCats, added: “It’s fantastic supporting ambitious and growing businesses like Firstborn Group. Management has a clear vision

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Ince Group saved as law firm Axiom DWFM steps in with rescue deal

  • June 2, 2023

Ince Group has been acquired out of administration by UK law group Axiom DWFM, which has agreed to buy the insolvent firm’s legal business and associated assets.

But this time around, Ince’s partners will drive the direction of the business.

Ince & Co, as the successor entity will be known, will continue to operate separately from Axiom DWFM and will be managed independently as a separately branded legal services business, Ince said on Friday.

It said the transaction will allow its partner group “to refocus the firm’s growth strategy on its core legal services, whilst also improving operations and support structures”.

Donald Brown, chief executive of Ince & Co, said the acquisition will give “a simple and clear corporate and capital structure under professional, knowledgeable and robust ownership”.

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“We are underpinned by a group of immensely talented lawyers with deep expertise in our key sectors,” he said.

“After taking over the management of the [publicly listed] group, it quickly became apparent that we needed to address a series of poorly structured and executed transactions and expansions.”

Managing partner Jennette Newman said Ince & Co is “committed to reinforcing the firm’s reputation of providing complex legal services to corporate, commercial and high-net-worth clients in our core sectors”.

Axiom DWFM is a full-service legal practice with a network of UK offices. Its managing partner, Pragnesh Modhwadia, who is a practising solicitor, said it has confidence in the Ince & Co business and its lawyers.

“When the opportunity came to acquire a business of the calibre of Ince & Co, we were eager to engage and are delighted that the Ince & Co team shared our enthusiasm,” he said.

“We believe we have a great relationship already and a great opportunity together.”

Ince said it

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Executive Coaching Program Provides Expert Advice for Canadian Farmers

  • July 10, 2022

SASKATOON, Saskatchewan–(BUSINESS WIRE)–A new coaching program for Canadian farmers will empower producers to improve their finances, business risk management policies and, most importantly, create a community of knowledge sharing and collaboration.

Farmer Coach is the first comprehensive and continuous business management program in Canada designed specifically for primary producers.

The program is part of the Hebert Group, which includes Hebert Grain Venturesa large western Canadian grain operation, and Maverick Agan agricultural insurance and financial consulting company.

Led by Hebert Group’s Chief Financial Officer, Evan Shout, and President, Kristjan Hebert, Farmer Coach bridges the gap that exists between farming as a lifestyle and farming as a thriving business.

“Whether it be pride, ego or rugged individualism, too many farmers feel they need to do it on their own, and that’s not the case. We know coaching can help producers with mindset, leadership and financial acumen to ensure their operation is profitable and sustainable,” says Shout.

The war in Ukraine, high commodity prices, rising input costs and severe weather are examples of the volatile nature of agriculture today. Teaching farmers, and professionals who work with agriculture clients, how to better prepare and take advantage of the volatility can make a huge difference.

“Farmers have to be the CEO, CFO and COO and put in a crop. There are many zeros in today’s farming decisions and a lot of downside risk if you’re not adequately prepared. Farmer Coach will help participants with forward planning so they will have good outcomes and a sustainable farm,” says Shout.

The programs are based on boots on the ground proven practices developed by farm managers and entrepreneurs, rather than external consultants. Key topics include removing emotions from business decisions, human resources, working capital and cash flow, machinery utilization, succession planning and land expansion.

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